Pivot Point: Arriyo would work through the kinks of being in the nascent stages of building a business, and we would focus on building a platform that streamlined the process regardless of the type of loans presented (e.g. private student loans, home equity loans, etc)
With an unstable business model and existing market saturation it was hard not to be frustrated at such an early stage, we decided as a team to focus on not jumping to conclusions, and worked on getting to know our user. Perhaps we’d uncover problems with the current systems that Arriyo could tackle.
Through rigorous student, parent, and SME interviews and surveys we boiled down our insights: